Joico Defy Damage 7-Second Bond Building Hair Treatment with Liquid Keratin

Joico's 7-Second Bond Strengthener, the Quick-As-A-Flash Transformer, Defy Damage In A Flash, is a breakthrough bond-builder that visibly transforms hair in just 7 seconds. Its liquid-to-crème formula delivers 80% less breakage and leaves hair 20 times stronger and silky-smooth. To use, cleanse hair with Defy Damage Protective Shampoo, then apply the bond builder from mid-length to ends, avoiding the roots. Work it into the hair until it becomes creamy, leave in for 7 seconds, then rinse. The result is hair that is 20 times more resistant to breakage, with strengthened bonds and a silky-smooth finish that won't weigh hair down. It's also safe for color-treated hair.

Defy Damage In A Flash is unique because it is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion. It should be used whenever hair needs an extra boost of resilience and shine, and it is PETA-approved and animal test-free, like all Joico products. It is best to avoid applying it to the scalp, as most hair treatments are recommended for mid-length to ends. On the day In A Flash is used, conditioner can be skipped.

Overall, Joico's 7-Second Bond Strengthener, Defy Damage In A Flash, is an innovative and effective solution for strengthening and transforming hair in just 7 seconds, making it a must-have for anyone seeking stronger, healthier, and more resilient hair.

product information: